- Use automation platform(s) (eg. Zapier, Workato) to integrate Hubspot with third-party tools (eg. WordPress, Monday.com, AirTable, SONIS Student Information System)
- Develop and implement creative end-to-end digital marketing campaigns, covering email creation and
acquisitions. - Create differentiated, target student/customer-based website landing pages.
- Map and own student/customer journeys within HubSpot, creating campaigns and workflows that support them from contact acquisition through student retention
- Manage lead generation and lead nurturing analytics
- Analysis of data to report back on key insights
- Work closely with MARCOM on strategies for student acquisition and retention
- Recommend email marketing best practice with coding design and testing of email campaigns
- Conduct regular competitor analysis and market research
Closed
Digital Marketing Consultant
Date Posted: 08-11-2022
Level: Senior Level
The Digital Marketing Consultant is a senior position that supports enrollment growth for the Client. Working closely with the Marketing & Communications Department (MARCOM), this manager is responsible for deploying HubSpot campaigns to generate inbound marketing leads and nurture these leads into new and returning students.
Responsibilities
Qualifications
- Communicate effectively, both orally and in writing
- Strong digital marketing background with demonstrable experience in CRM management, ideally HubSpot
- Expertise in integrated digital marketing campaign planning
- Experience in email campaign delivery, set up, and analytics
- Analytical and data driven approach
- Experience in higher education preferred
- Experience with WordPress preferred
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