- Provide functional expertise, best practices and recommendations regarding the execution of digital marketing campaigns
- Manage marketing campaign strategy and content development and delivery across multiple web sites and other digital channels
- Apply expertise to demonstrate how digital communications can improve the reach and enhance effectiveness of marketing campaign content
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies; plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Identify trends and insights, and optimise spend and performance based on the insights; instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners as needed
Closed
Digital Marketing Manager
Date Posted: 20-03-2018
Level: Supervisor or Manager Level
The Digital Marketing Manager oversees the digital marketing strategy for the company and leads the development, implementation, tracking, and optimization of digital marketing campaigns to various audiences across multiple digital channels. These channels include web content, mobile, email, SEM, SEO, social media and onsite display ads.
Responsibilities
Qualifications
- Candidate must possess at least a Bachelor's/College Degree in Marketing, Business Administration or equivalent
- Minimum of 3-5 years’ experience in a leadership role
- Previous experience in a similar digital marketing role required
- Demonstrable experience in ecommerce, and leading/managing SEO/SEM, PPC, email marketing database and Affiliate programmes, social media and/or display advertising campaigns
- With proven track record in building scalable digital marketing campaign strategies and executing strategies with passion, precision and excellence
- Creative thinker who can generate innovative ideas and solutions and partner effectively with marketing and other creative teams
- Good operational and process orientation. Strong project management and organizational abilities
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimising Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement; strong understanding of current online marketing concepts, strategy and best practice
- Excellent verbal and written English communication skills (Excellent public speaking ability)
Unlock Global Potential with HGS
We are HGS Offshore Staffing Solutions, a premier global partner in building offshore teams in the Philippines, with over 1,500 professionals across Metro Manila and Cebu.
Our goal is to ignite global potential by connecting exceptional talent with companies worldwide. We are committed to propelling your career forward by providing opportunities for growth, where your expertise can flourish in any field. Here, you'll have access to global industries, continuous training opportunities, and a culture where your voice always matters.
At HGS, we go beyond recruiting talented individuals, we cultivate a vibrant community. You'll be able to grow alongside your peers through professional development opportunities at your fingertips and connect with teammates during exciting company events. Our monthly huddles keep you connected with your team and colleagues. We also foster a dynamic community with our charity initiatives, reminding us that our careers can make a real difference. Whether you work remotely or side-by-side, you are always part of the team at HGS.