- The development national digital marketing campaigns for the Australian market targeting consumers being parents and their children in addition to corporate HR teams
- Regular market research and the creation and development of relevant and current content
- Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all brand channels
- Generate the required inbound Paid leads via Adwords
- Generate the required inbound Organic leads via SEO/SEM
- Generate the required inbound leads via Social platforms (Paid/Organic)
- Plan, manage and develop the content plan
- Gather customer and market insights to increase customer conversions
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Detailed management of all data analytics and campaign statistics across Website, Google, Facebook, Instagram and Linkedin
- Provide weekly reporting and insights on each marketing channels performance
- Develop the supporting promotional material using platforms like Canva
- Internal education and training for key stakeholders of new marketing initiates
- Provide ongoing marketing and sales support
Closed
Digital Marketing Specialist
Date Posted: 23-07-2019
Level: Mid Level
A Digital Marketing Specialist will be in charge of executing the day-to-day marketing activities of the full digital strategy with strong emphasis on SEO/SEM, Google Adwords and Facebook advertising whilst thriving with tight deadlines and the changing needs of the business.
ROLE OBJECTIVES:
- Design and deliver an effective SEO/SEM national strategy for the group that is relevant, modern and fresh
- Manage and optimise the AdWords campaigns to achieve the CPL and acquisition volume goals
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across the different digital channels which get results
- Build and execute all campaigns from start to finish, leveraging the internal senior knowledge of the Directors
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Manage the budget and build the campaigns to unlock volume
GENERAL RESPONSIBILITIES:
POSITION REQUIREMENTS:
- Candidates must possess a Bachelor’s degree in marketing
- Candidates must possess more than 3 year’s experience in a marketing specialist role
- This person must possess a strong background in the use of Google AdWords; experience in Facebook Ads is highly desirable
- Demonstrated results across digital marketing
- Must possess Excellent written and verbal communication skills
- Must have a proven experience developing marketing plans and campaigns
- Must have strong project management, multitasking, and decision-making skills
- Must be metrics-driven marketing mind with eye for creativity
- Must have a solid experience with marketing automation and CRM tools
- Must be willing to work in Bonifacio Global City, Taguig City, in an early morning shift
Unlock Global Potential with HGS
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