Active Hiring

Email Marketing Coordinator - Permanent Work from Home

Summary

About the Job and Team

 

The Email Marketing Coordinator role is an entry-level position, critical to assisting the marketing and sales teams to reach their goals. In this role, you will be executing our email marketing strategy, building data reports, and following email marketing best practices. This role reports directly to the Director of Marketing.

 

About You

 

You will be a good fit for this job if you believe in our mission to make textbooks affordable and want to empower professors and higher-ed students. You have some marketing or business experience in the email space and are looking to expand your knowledge. You are detail- oriented and technologically savvy and organized. You need a positive, can-do attitude.

Type: Full-time
Level: Mid Level
Salary: Confidential
Date Posted: 06-09-2022

Responsibilities

  • Support marketing email initiatives across our digital channels adhering to brand guidelines and fast-paced schedule
  • Implement weekly marketing email campaigns and update templates in Pardot CRM
  • Schedule and send up to eight emails a week
  • You will follow an email content calendar, proof content, conduct a/b testing, build lists and segmentation, and report weekly on results
  • Prepare marketing reports by collecting, analyzing, and summarizing data from Salesforce and Pardot
  • Complete administrative tasks such as database cleanup or internal process documentation around emails and lead generation
  • You may be asked to update Landing Pages for marketing campaigns using current best practices to reach targeted audience and optimize conversions
  • Your primary success metric will be around demand generation, specifically lead generation, as well as weekly email engagement and influence reports

Qualifications

  • Bachelor’s degree or related experience, ideally in a Marketing or Business-related field
  • 1+ years of experience on marketing team working with emails as assistant, associate, coordinator, or similar role
  • Excellent English – must be very comfortable writing and speaking in English
  • Comfortable reporting on email results
  • Must have experience building email campaigns
  • Preferred basic working knowledge of HTML (trainable)
  • Prior experience with CRM software, preferred knowledge of Salesforce and Salesforce Pardot
  • Ability to work within databases and office software, including Microsoft Office Suite, Google Drive, and Airtable
  • Comfortable in a fast-paced, creative, and demanding work environment that requires meticulous attention to detail
  • A passion for learning and growing
  • Demonstrated ability to work autonomously
  • Ability to forge relationships internally and externally

 

Interested candidates for this role must be willing to undergo training in the night shift, following the Eastern Standard Timezone.

 

The schedule will then transition to a mid-shift account once training is completed.

 

This is for a permanent work-from-home setup

Why Diversify?

Since 2012, Diversify has created a culture where its people come first. With locations in Makati and BGC, working with Diversify means access to quality work spaces, the latest infrastructure and resources that have made them one of the leading offshore services providers in Metro Manila. You will immerse yourself in an open, widely diverse office culture where no idea is small enough and you constantly stay engaged with each other.

Position Overview

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