The primary responsibility of the Outbound Campaign Specialist is to identify potential clients through various marketing lead sources, with a priority focus on Enterprise and SMEs. The primary objective is to deliver qualified meetings and actionable information to the Inside & Enterprise sales teams. You will have access to online tools and all means of communication to equip and enable your success with the role and you will be part of the Inside Sales Team where will you work closely with the Demand Generation and Marketing Team to ensure delivery of expectations and stellar results.
Responsibilities
Outbound Campaign Execution
Execute outbound sales campaigns targeting important potential Enterprise clients leveraging multiple channels of communication
Utilize cold contact techniques to setup meetings with our sales team, through structured cadence of communications
Drive global outbound sales campaigns for:
Event-Driven - Ensure proper follow through on leads generated from events such as IBC, NAB, Broadcast Asia, Streaming Media, etc.
News/Announcement-Driven Campaigns - Conduct market research, stay current on latest industry news, and research targeted organizations and individuals to qualify new leads
Targeted Campaigns - Execute outreach, delivering specific messaging as dictated by the campaign
Conducts market research, get updated to latest news within the industry, and research different organizations and individuals online to identify new leads and qualify them
Support sales team by generating sales opportunities, setting appointments, and build leads pipeline that will contribute to the achievement of the sales and revenue target
Professionally represents the brand and all products and services as the first line of communication and face of the company
Closely work with our Marketing Team to close gaps, share ideas to contribute on the success of Marketing led campaigns, and provides feedback for continuous improvement of Marketing Campaigns
Record and maintain leads data via Salesforce.com
WHAT YOU WILL LEARN
Gain an understanding of OTT and broadcasting industry, challenges faced, and evolution of the market from product and sales perspectives
Optimizing tools and processes to manage with lead qualification, sales cycles, and product improvement
Using data to analyze results of sales processes, recommending improvements
Preparation of client-facing materials for new and existing clients & related projects
Deliver results in a young and fast-growing company which is now the market leader in online video monetization
Qualifications
Bachelor's Degree in Sales/Marketing
Two (2) years solid experience in outbound sales and marketing
Must have an experience in doing market research and cold-calling
Good analytical & organizational skills
Strong interest in sales
Strong interest in digital media, broadcasting, or related industries.
Familiar with CRM tools such as Salesforce, Base CRM
Advanced knowledge of Excel and Google Sheets
Excellent English communication skills, both verbal and written
Punctual, innovative, self-starter
Must be willing to work in Bonifacio Global City, Taguig City, mid shift/shifting schedule
Unlock Global Potential with HGS
We are HGS Offshore Staffing Solutions, a premier global partner in building offshore teams in the Philippines, with over 1,500 professionals across Metro Manila and Cebu.
Our goal is to ignite global potential by connecting exceptional talent with companies worldwide. We are committed to propelling your career forward by providing opportunities for growth, where your expertise can flourish in any field. Here, you'll have access to global industries, continuous training opportunities, and a culture where your voice always matters.
At HGS, we go beyond recruiting talented individuals, we cultivate a vibrant community. You'll be able to grow alongside your peers through professional development opportunities at your fingertips and connect with teammates during exciting company events. Our monthly huddles keep you connected with your team and colleagues. We also foster a dynamic community with our charity initiatives, reminding us that our careers can make a real difference. Whether you work remotely or side-by-side, you are always part of the team at HGS.
