Active Hiring

Paid Ads Specialist

Summary

We have an opportunity to join the Gold Coast’s next ASX-listed company! The client has recently been named #13 on the Australian Financial Review’s Fast Global list and is shaking up the health industry with its body composition technology and SaaS (Software) products. We have also been backed by some of Australia’s largest investment funds who see big potential in our future.

The Client's team is full of passionate people who are motivated to make a difference to the health and wellbeing of people across the world. We thrive on success, whilst working in a fun and flexible environment. We enjoy Monday coffees, monthly massages, career opportunities and tons of learning on the job.

In just a few short years the client has become a global player already selling to over 40 countries. Our team is growing fast, and we now have an exciting newly created opportunity to join our team as a Paid Ads Specialist.

Type: Full-time
Level: Junior Level
Salary: Confidential
Date Posted: 05-12-2023

Responsibilities

Reporting to our Marketing Manager, our Paid Ads Specialist will be responsible for:

  • Development, implementation, and optimisation of paid marketing campaigns across multiple channels and platforms, including Google Ads, Meta and other platforms.
  • Utilising the CRM to implement lead nurturing activities such as EDM and paid remarketing activities to guide and monitor prospects through the funnel.
  • Analyse data, execute tests and conduct market research for keywords, trends, competitors, ad platforms, and optimisation opportunities.
  • Collaborate with the marketing team to develop campaigns.
  • Provide data driven insights to optimise ad spend, and allow us to collectively refine creative, copywriting and target audiences.
  • Provide regular reporting metrics for each campaign and platform, analysing performance, spend and conversion across paid efforts.
  • Dashboard/reporting setup in CRM and administrative support for lead management.

Qualifications

This is a really important role in our team, and we are looking for someone who is able to collaborate across all of our teams to drive results for the client. You will have the following skills and experience:

  • Experience working in a digital marketing role.
  • Knowledge in Google Analytics, Search Console, GA4, LinkedIn, Meta, Google Ads, and Hubspot.
  • Demonstrated experience developing and writing ad copy that gets proven results.
  • Knowledge with Wordpress and well developed SEO skills.
  • High attention to detail with project management skills.
  • Knowledge of HTML / CSS and/or other languages to assist in creation of eDMs, website updates, CRM automation, and marketing analytics would be a bonus.

Why Diversify?

Since 2012, Diversify has created a culture where its people come first. With locations in Makati and BGC, working with Diversify means access to quality work spaces, the latest infrastructure and resources that have made them one of the leading offshore services providers in Metro Manila. You will immerse yourself in an open, widely diverse office culture where no idea is small enough and you constantly stay engaged with each other.

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