As SEO Advisor, you will ensure web properties are optimised for organic search engine visibility and rankings.
To do this you will monitor site performance in organic search in comparison to our key competitors and implement changes to website content and site structure to improve our performance. Experience in conversion rate optimisation and A/B testing will be highly regarded.
As part of this, you will analyse user behaviour utilising Google Analytics, and provide insights that help drive our A/B testing and website development initiatives, as well as work with the Content Advisor and Social Media Advisor to establish website content priorities and maintain content on the website. You will be tasked with helping increase the rate at which website traffic converts into qualified leads for the business.
You will be required to collaborate regularly with the rest of the Digital Marketing team and the broader Marketing Department and must be able to clearly and effectively communicate technical information.
Responsibilities
Monitor and improve site structure and website content to ensure visibility and access for search engine bots/spiders as well as ensuring our users reach relevant content as easily as possible
Conduct regular keyword research and analysis, identifying content opportunities and providing insights to help guide our content strategy
Produce regular reporting and insights to drive ongoing website enhancements and content additions to improve key metrics such as rankings for key terms, bounce rate, and conversion rates
Ensure the accuracy and integrity of analytics and ranking data
Help create a test plan to improve key areas of the website as well as address specific issues affecting the usability
Contribute to website content maintenance
Communicate insights to the rest of the Marketing Department to help inform their initiatives
Provide clear and concise advice and direction to the broader Marketing Department, and organisation as a whole, on SEO, CRO and UX best practice
Keep up to date on the latest news and trends in digital marketing to identify new approaches that will help improve enquiry volume
Qualifications
Experience using a variety of SEO-specific tools to uncover insights and implement changes to improve organic search rankings
Experience using website analytics tools to uncover insights, develop A/B test ideas and other usability improvements, in order to improve on-site conversion rates
The ability to work autonomously and be self-driven to discover insights, develop solutions, implement changes and improve performance
The ability to be effective working as part of a multi-disciplinary team, contributing insights as an expert in your field in order to improve lead generation for the business.
Strong analytical skills, including the ability to produce high-quality reporting, analysis and insights appropriate for all levels of the organisation
Experience in conversion rate optimisation and A/B testing will be highly regarded
Exceptional attention to detail – we operate in a compliance environment where mistakes can have serious ramifications for the firm as a whole
Strong written and verbal communication skills
Experience or knowledge of Google Tag Manager or similar would be highly regarded
Excellent time, project and task management skills
Unlock Global Potential with HGS
We are HGS Offshore Staffing Solutions, a premier global partner in building offshore teams in the Philippines, with over 1,500 professionals across Metro Manila and Cebu.
Our goal is to ignite global potential by connecting exceptional talent with companies worldwide. We are committed to propelling your career forward by providing opportunities for growth, where your expertise can flourish in any field. Here, you'll have access to global industries, continuous training opportunities, and a culture where your voice always matters.
At HGS, we go beyond recruiting talented individuals, we cultivate a vibrant community. You'll be able to grow alongside your peers through professional development opportunities at your fingertips and connect with teammates during exciting company events. Our monthly huddles keep you connected with your team and colleagues. We also foster a dynamic community with our charity initiatives, reminding us that our careers can make a real difference. Whether you work remotely or side-by-side, you are always part of the team at HGS.
