Active Hiring

Senior Manager of Product Proposition

Summary

The incumbent will create market propositions by working with Product Marketing, External Partners and Product. The Propositions Manager is the key to planning consolidated consumer propositions for the Mobile Business. These serve as the mainstay in delivering customer value for MyRepublic mobile through either broad-based or targeted campaigns.

Type: Full-time
Level: Supervisor or Manager Level
Salary: Confidential
Date Posted: 05-12-2023

Responsibilities

  • Create amalgamated Propositions by using a mix of price, partner propositions, mobile products and
    external promotions.
  • To become the custodian of the 3 + 3 Roadmap, which serves as the direction for Product Marketing
    launches and Marketing Campaigns for Mobile Marketing Team.
  • To work with external Partners, Product Marketing and the CVM team to understand and evaluate
    launch positioning and campaign propositions.
  • To continuously evaluate metrics of success beyond launch and recommend tweaks where
    necessary.
  • To be responsible for revenue outcomes of the propositions and strategies launched.

Qualifications

  • 7-15 years: Product Marketing/Segment Marketing/ Digital marketing / CVM background, from
    mobile telco background. Additional experience in partnerships from digital/OTT organizations will
    be a plus.
  • Mobile telco/ Digital experience preferred.
  • Understanding of customer success metrics like ARPU, incremental margin, conversion rate etc.
  • Partnerships collaboration experience across multiple product lines will be important.
  • Experience in Leading and Collaborating with a multi-function team to create holistic propositions.
  • Understanding campaign practices and GTM methodologies

Why Diversify?

Since 2012, Diversify has created a culture where its people come first. With locations in Makati and BGC, working with Diversify means access to quality work spaces, the latest infrastructure and resources that have made them one of the leading offshore services providers in Metro Manila. You will immerse yourself in an open, widely diverse office culture where no idea is small enough and you constantly stay engaged with each other.

Position Overview

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